Ready to Recruit
All kids are invited to say, “Scout Me In,” this fall as they join the fun, adventure and character-building opportunities found in Cub Scouts. The new Scout Me In campaign features girls and boys in its iconic Cub Scout program for the first time.
The Scout Me In creative shifts the perspective by showing what it’s like to be a Scout from a kid’s point of view. Instead of simply showing Scouts participating in activities, the campaign brings the young viewer into the middle of the action – from fishing, biking and canoeing to launching rockets and making slime – where they get even closer to the experiences that Scouting brings to life. The campaign presents an energizing Scouting experience that speaks to kids but also engages parents who are looking for ways to make the most of the time they have with their children and help them to be Prepared. For Life.
You can now access campaign collateral like posters, fliers, e-mail templates, a video, and a slew of fresh new photos highlighting the energy and excitement of Scout Me In.
"Scout Me In" Resources