Ready to Recruit

A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to showcase a number of new and exciting resources to help your pack grow. Marketing materials include fliers, web banners, custom emails, social media images, postcards, and much more. 

JOIN ONLINE: We’re making joining easier than ever. Prospective Scouting families now have the ability to join the fun of Scouting online. or via text. You heard right, online registration is here! Simply visit, from there you can select your pack and pay online…it’s that easy! 

Additional resources are available on the BSA's Marketing and Membership Hub.


BeAScout is a national online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to and type in your zip code to find the closest Scouting in your area.

Unit leaders should be populating their "unit pin" in order to display the most accurate information.

Recruitment Resources

It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your pack. *Contact your District Executive for fliers, posters, yard signs, bookmarks, etc. 

Exclusively for our new members, Scouts who join at school night will receive the official join Scouting t-shirt FREE. In order to qualify, the Scout must turn in a completed application, with fees, at School Night.

Parent Packet

(Given to new Scouting families at School Night)

Promotional Resources

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves.