"Build an Adventure" National Recruitment Campaign


A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to introduce the new "Build an Adventure" national recruitment campaign. "Build an Adventure" marketing materials include everything from fliers to web banners to social media images..

Additional resources are available in the Marketing Toolbox.

Populate your BeAScout Pin

BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to BeAScout.org and type in your zip code to find the closest Scouting in your area.

Unit leaders should be populating their "unit pin" in order to display the most accurate information.

Recruitment Resources

It is essential that all youth have the opportunity to join the fun of the Scouting program. It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your troop..

Media, Social Media, and Video

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, troops should take advantage of every opportunity to promote themselves.