Pack Recruitment Resources


A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to showcase a number of new and exciting resources to help your pack grow. 2016 marketing materials include fliers, web banners, custom emails, social media images, postcards, and much more. 

NEW WAYS TO JOIN: We’re making joining easier than ever. Prospective Scouting families now have the ability to join the fun of Scouting online or via text. You heard right, online registration is here! Simply visit or text JOINSCOUTS to 51555 to get started. From there you can select your pack and pay online…it’s that easy! 

Additional resources are available on the BSA's Marketing and Membership Hub.

Populate your BeAScout Pin

BeAScout is a national online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to and type in your zip code to find the closest Scouting in your area.

Unit leaders should be populating their "unit pin" in order to display the most accurate information.

Recruitment Resources

It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your pack. *Contact your District Executive for fliers, posters, yard signs, bookmarks, etc. 

Exclusively for our new members, Scouts who join at school night will receive the official join Scouting t-shirt and rocket FREE. In order to qualify, the Scout must turn in a completed application, with fees, at School Night. Click here to order additional or adult size t-shirts.

New Parent Envelope Contents

(Given to new Scouting families at School Night)

Media, Social Media, and Video

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves.