Pack Recruitment Resources

"Badge of Honor" National Recruitment Campaign


A great marketing campaign combines powerful imagery and a consistent message. In 2014 all marketing materials in the Heart of America Council will be consistent with the "Badge of Honor" national recruitment campaign. "Badge of Honor" marketing materials include fliers, posters, web banners, custom emails, social media images, postcards, and much more.

Additional resources are available in the Marketing Toolbox.


Populate your BeAScout Pin

BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to and type in your zip code to find the closest Scouting in your area.

Unit leaders should be populating their "unit pin" in order to display the most accurate information.

How to Update your BeAScout Pin

2014 Spring Recruitment Resources

Recruitment is a year-round process. All packs should work to develop a spring recruitment plan using the resources provided below. Contact your District Executive with questions or to obtain recruitment materials.  

2014 Spring Recruitment Overview

2014 Spring Recruitment Plan

2014 Pack Spring Recruitment Form

2014 Spring Recruitment Call Night Script

Fall Recruitment Resources

It is essential that all youth have the opportunity to join the fun of the Scouting program. It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your Scouting unit.

2013 School Night Guidebook

"Top 40" Marketing Techniques

Recruitment Flier 1 / Flier 2 / Poster 1 / Poster 2

Recruitment Bookmarks

Recruitment Yard Sign

Pack Leadership Needs Information Sheet

Cub Scout Pack Information Template

Family Talent Survey

*Contact your District Executive to obtain fliers, posters, yard signs, bookmarks, etc.

New Parent Envelope Contents

(Given to new Scouting families at School Night)

2013 Cub Scout Parent Orientation Guide

Cub Scout Family Campout Flier

Boys' Life Mini-Magazine - Message to Parents

Popcorn Sales Guide

Youth Application

Adult Application

Media, Social Media, and Video

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper, church bulletin or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves.

Unit Public Relations Guide Book

Media Release Template

Letter to the Editor Template

Church Bulletin / Postcard Template (Customizable)

Utilizing Social Media for Recruiting

Email Template

Recruitment Videos

Recruitment Billboards: 1 / 2 / 3 / 4 / 5 / 6 

New Den Leader Resources

It takes a countless number of individuals to make Scouting happen in the Heart of America Council and it is crucial that our new leaders have the tools needed to implement a quality program. Please encourage your new leaders to utilize the resources below.

Tiger Den Leader Meeting Plan 1 (1st Grade)

Wolf Den Leader Meeting Plan 1 (2nd Grade)

Bear Den Leader Meeting Plan 1 (3rd Grade)

Webelos Den Leader Meeting Plan 1 (4th Grade)

Webelos Den Leader Meeting Plan 1 (5th Grade)

Additional Resources — Den Leaders / Cubmasters / Committee Members