Pack Recruitment Resources

"Build an Adventure" National Recruitment Campaign


A great marketing campaign combines powerful imagery and a consistent message. This year we are excited to introduce the new "Build an Adventure" national recruitment campaign. "Build an Adventure" marketing materials include fliers, posters, web banners, custom emails, social media images, postcards, and much more.

Additional resources are available in the Marketing Toolbox.

Populate your BeAScout Pin

BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Simply go to and type in your zip code to find the closest Scouting in your area.

Unit leaders should be populating their "unit pin" in order to display the most accurate information.

Recruitment Resources

It is essential that all youth have the opportunity to join the fun of the Scouting program. It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your Scouting unit.

*Contact your District Executive to obtain fliers, posters, yard signs, bookmarks, etc.

New Parent Envelope Contents

(Given to new Scouting families at School Night)

Media, Social Media, and Video

Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves.

New Den Leader Resources

It takes a countless number of individuals to make Scouting happen in the Heart of America Council and it is crucial that our new leaders have the tools needed to implement a quality program. Please encourage your new leaders to utilize the resources below.