A great marketing campaign combines powerful imagery and a consistent message. In 2013 all marketing materials in the Heart of America Council will be consistent with the "Badge of Honor" national recruitment campaign. "Badge of Honor" resources include fliers, online banners, e-mail templates and much more. Additional marketing resources are also available in the Marketing Toolbox.
BeAScout is an online portal for prospective new families to find out about Scouting programs in their neighborhoods. Unit leaders should be populating their "unit pin" in order to display the most accurate information.
How to Update your BeAScout Pin
It is essential that all youth have the opportunity to join the fun of the Scouting program. It is our job to tell the "Scouting story" and encourage prospective new families to experience all that Scouting has to offer. Please utilize the resources below to help promote your Scouting unit.
Cub Scout Pack Marketing Ideas
Cub Scout Recruitment Flier 1 / Flier 2 / Poster 1 / Poster 2
Cub Scout Recruitment Bookmarks
Cub Scout Recruitment Yard Sign
Pack Leadership Needs Information Sheet
Cub Scout Pack Information Template
Family Talent Survey
*Contact your District Executive to obtain fliers, posters, yard signs, bookmarks, etc.
(Given to new Scouting families at School Night)
Cub Scout Parent Orientation Guide
"So You're a New Den Leader" Guide - Coming Soon
Cub Scout Family Campout Flier
Boys' Life Mini-Magazine - Message to Parents
Popcorn Sales Guide
Marketing for School Night is most effective when it utilizes multiple platforms. Whether it's coverage in your local newspaper, church bulletin or an online recruitment campaign, packs should take advantage of every opportunity to promote themselves.
Unit Public Relations Guide Book
Media Release Template
Letter to the Editor Template
Church Bulletin / Postcard Template (Customizable)
Utilizing Social Media for Recruiting
It takes a countless number of individuals to make Scouting happen in the Heart of America Council and it is crucial that our new leaders have the tools needed to implement a quality program. Please encourage your new leaders to utilize the resources below.
Welcome New Den Leader Card
Tiger Den Leader Meeting Plan 1 (1st Grade)
Wolf Den Leader Meeting Plan 1 (2nd Grade)
Bear Den Leader Meeting Plan 1 (3rd Grade)
Webelos Den Leader Meeting Plan 1 (4th Grade)
Webelos Den Leader Meeting Plan 1 (5th Grade)
Additional Resources — Den Leaders / Cubmasters / Committee Members